Influencing the Headlines (ITH) seminars are designed to provide open dialogue
about the current state of the media with the goal of empowering
participants to influence the public conversation. NewsCertified Exchange (NCE)
brings together world-class panelists from marketing, public relations, and journalism
to provide strategic insight, practical tips, and insider perspectives on brand building in the digital age. Drawing senior executives from major organizations across the country, the panel discussions offer advice on engaging with the news media, building a
personal brand, and effectively leveraging social media. Influencing the
Headlines is a toolbox with which participants can cut through the noise and be heard.